If you sell products online, particularly tangible goods, here are quick ecommerce marketing tips that can help boost your sales.
Use the shop feature on Facebook
Do you know that Facebook has an inbuilt shop feature to display your products? Take advantage of the feature to set up a storefront for your business. And it’s easy to set up: simply open your Facebook business page and look for the shop link. Click the link and follow the steps to set it up.
Upload your product catalog on Facebook Catalog
There’s a more robust feature Facebook has called catalog. With Facebook Catalog, you can upload your entire product catalog. This can only be done through the catalog manager in your Facebook ads manager.
You may be wondering though, that what’s the difference between the Facebook shop feature and Facebook catalog? Well, Facebook help center has provided a perfect clarification for us:
“A Facebook Page shop refers to the Shop tab where you can display physical items for sale. Shops are valuable for businesses selling retail products like apparel, accessories, baby products, home furnishings and more.
If a Shop tab is like a storefront on your Facebook Page, then a catalog is like a warehouse that holds your inventory. A catalog is a container for all the items you want to promote across Facebook, Instagram, Marketplace, Messenger and Audience Network.”
Encourage your buyers to leave reviews
This little hack can have a very significant effect on your ecommerce sales. Positive reviews have been proven to boost sales. And it’s not far-fetched; we are social beings and so are easily affected by what others say about a particular product or service.
Encourage your buyers to leave reviews on your page. If you can, do some form of promotion where you give a discount to buyers who leave you a review.
Run Ads
There’s no way around this if you’re serious about scaling your ecommerce business fast. You can start with free and organic strategies but sooner than later you want to have a budget for ads.
Facebook, Instagram, Pinterest, and others all have inbuilt into them very powerful advertising platforms to help push your products to a very large audience. Google too has a robust ad platform, Google Adwords, that you can use to put your products in the front of the right audience searching for the kind of solution your goods provide.
With a well-crafted paid ad strategy, you can boost your ecommerce sales significantly.
Use Retargeting
This is in tandem with the last point above. So what exactly is retargeting?
According to Business Insider, “97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever.” Unless you can bring them back. And that’s where retargeting, otherwise known as remarketing, comes in.
Retargeting is a form of online advertising that can help you keep your brand in front of visitors to your website after they leave. In other words, you target your ads to people who visit your store but didn’t buy anything or at those who abandoned their carts, encouraging them to complete their purchase.
If you’ve ever visited an online store or even just any site, and you started seeing their ads follow you almost right away, that’s retargeting at work. It’s such a powerful marketing strategy, and so why most marketers use it.
According to Google, combining retargeting with the other advertising you already do can help you sell 50% more stuff.
Consider setting up your own online store
While you can start out with your little budget by using social media to sell, you will benefit much more from the power of technology when you set up your own online store. For example, retargeting presumes that you have an online platform of your own, even if it’s just a page.
It will require some investment of resources to set one up, but you really don’t have to break the bank to have your online store up and running.
At Barastreams, we can help you set up a beautiful, mobile-friendly online store at a pocket-friendly price. Plus we have a flexible payment plan. Call or email us today and let’s discuss.
Plus, if you need help with any of the aforementioned tips and strategies for your own business, like setting up your store, catalog, paid ads and retargeting, we would be delighted to work with you. Contact us now.
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